Bluefields Bay Villas

Branding / Web

Located 34 miles south of Montego Bay, the 5 luxury villas in Bluefields, Jamaica are set against backdrop of unspoiled natural beauty. In that spirit, the identity system was inspired by the destination’s natural, distinctive, and highly personalized villas. Subtle background textures (adding sophistication & historical notes) were contrasted with a bright supporting color palette to reference the island’s vibrant tropical plants & flowers. The logo itself was inspired by the ornamental details of the villa owners’ unique Jamaican furniture collection.

Brand Strategy: Trialogue Studio